Tangelo Ice Cream

Brand Definition

Who we are

honestly delicious ice cream.  |  sugar free

Our DNA

transparent  |  indulgent  |  conscious

Our Positioning

fun, honest, indulgent and conscious masstige ice cream brand.

Our Personality

fun, but not flippant.  |  honest, but not out-spoken.indulgent, but not overwhelming.  |  conscious, but not boring.

Identity Design - Ideations and Explorations
 

Final Logo