Karnphool Ke Qissey 2023

Lala Jugal Kishore Jewellers

Event Campaign Branding, Content Creation and Marketing

A 170 year old legacy, the jewelers to the Nawabs and an integral part of the Awadhi culture, Lala Jugal Kishore Jewellers has been setting a benchmark in the industry for exquisite craftsmanship with pieces that are custodians of  Awadh rich heritage. As they looked back and appreciate their legacy and heritage, they were again bringing back their most awaited collection of jewelry in Varanasi, Lucknow and Kanpur with
Karnphool Ke Qissey 2023.  

Campaign Objective:

The objective of the campaign was to create awareness about the exhibition in Varanasi, Kanpur and Lucknow. Along with that, we also wanted to showcase the jewellery collection that would be there at the exhibition and highlight the fact that this was a one of a king jewellery collection that was inspired by the rich heritage of Awadh and was an ode to its legacy.

Target Audience:

1. Local Residents: People residing in Varanasi, Kanpur, and Lucknow. 
2. Jewelry Enthusiasts: Individuals who have a keen interest in unique and one-of-a-kind jewelry collections, especially those that are inspired by rich cultural heritage.
3. Art and Culture Enthusiasts: Those who appreciate events that celebrate and showcase the cultural legacy of a region, with a specific interest in the Awadhi heritage.
4. High-End Shoppers: Individuals who are in the market for exclusive and bespoke jewelry pieces and are willing to invest in high-quality, culturally significant items.