Heera

Heera gems & jewelry of Vrindavan is a legacy brand with over five decades of superior service and satisfaction while striving towards excellence in production, designing and customer experience. 
They cater to a diverse category of consumers worldwide, through its Omni-channel approach. The offline stores offer a wide range of jewelry to the consumers. The company is renowned for their premium quality of Gems and hand-made jewelry.

Challenge

1. Design and define Branding and Identity for Heera Gems & Jewelry.
2. Ascertain that it reflects the ‘Rich heritage and legacy of the brand’
3. Should be inclusive of Typography and Work 
4. Premium and Royal feel

Solution

Sometimes the end results are simpler than how we perceive it in the initial phase. The logo came out to be a perfect amalgamation of ‘Gem Stone’ and the initial ‘H’; complimented by a gold gradient and supported by the hues of magenta.
The logo and pneumonic along with the brand guide delivered the aspects of Richness, Culture and Heritage of Heera gems & Jewelry!