Branding, Marketing and Advertising Agency - Awesome Sauce Creative

DMV Impex | Lucknow


DMV Impex


Branding Design


Rishi, Sanskar, Shreya


10th February 2023


Branding and Identity Design



Branding Brief

Define a refreshed brand identity and positioning to stand out of the crowd.
The identity must be strong in personality, minimalist yet expressive of the values and trust of the brand.

The Brand

DMV is a company specializing in flooring, sanitaryware, and interiors.
They offer a wide range of products and services to enhance the aesthetic appeal and functionality of residential and commercial spaces.


The Identity design process begins with breaking down the project brief and identifying the right keywords to define the Logo's personality.



Final Logo



Color Palette

The color palette for our brand has been thoughtfully chosen to reflect the product range of marbles and sanitaryware.
The subtle shades of blues and blacks with pastel undertones represent a sense of authority, luxury and comfort, which are the hallmark of our brand.



Color + Logo Body


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