The Continental

Strategically situated next to the Lucknow railway station, The Continental Hotel, a 3-star property caters to the business commuters; providing hospitality services at par excellence.

Challenge

Recreate the hotel's current logo and the photography styling, assuring that the approach looks classy and premium.
1. Premium and Royal looking logo
2. Stylish imagery concept to compliment the logo and hotel’s future communication
3. Recreate the Menu in line with the new derived direction

Solution

Keeping the logo language minimalistic would have been the apt solution to the challenge provided, allowing them to stand apart from the cluster of hotels in the region.
A floral yet line and curve-oriented art to showcase the perfect balance within hospitality and services. The flora represents diversity and the typography is more disciplined yet flexible to the needs of the customers as ‘Atithi Devo Bhava’ (Guest is God)