Tangelo Ice Cream

Client

Tangelo Ice Cream

Services

Branding Design

Team

Rishi, Sanskar, Surbhit

Date

20th February 2022

Tangelo Ice Cream

Brand-refresh & Re-positioning

Brand Definition

Who we are

honestly delicious ice cream. | sugar free

Our DNA

transparent | indulgent | conscious

Our Positioning

fun, honest, indulgent and conscious masstige ice cream brand.

Our Personality

fun, but not flippant. | honest, but not out-spoken.indulgent, but not overwhelming. | conscious, but not boring.

Identity Design - Ideations and Explorations

Final Logo