Tangelo Ice Cream

Client

Tangelo Ice Cream

Services

Branding Design

Team

Rishi, Sanskar, Surbhit

Date

20th February 2022

 

Brand Definition

 

Who we are

honestly delicious ice cream.  |  sugar free

Our DNA

transparent  |  indulgent  |  conscious

Our Positioning

fun, honest, indulgent and conscious masstige ice cream brand.

Our Personality

fun, but not flippant.  |  honest, but not out-spoken.indulgent, but not overwhelming.  |  conscious, but not boring.

 

 

Identity Design - Ideations and Explorations
 

 

Final Logo