Tangelo Ice Cream
Client
Tangelo Ice Cream
Services
Branding Design
Team
Rishi, Sanskar, Surbhit
Date
20th February 2022
Tangelo Ice Cream
Brand-refresh & Re-positioning
![](https://awesomesauce.in/upload/1685247018_tangelo ice cream branding - first.jpg)
Brand Definition
Who we are
honestly delicious ice cream. | sugar free
Our DNA
transparent | indulgent | conscious
Our Positioning
fun, honest, indulgent and conscious masstige ice cream brand.
Our Personality
fun, but not flippant. | honest, but not out-spoken.indulgent, but not overwhelming. | conscious, but not boring.
![](https://awesomesauce.in/upload/1685247351_tangelo ice cream branding - separator.jpg)
Identity Design - Ideations and Explorations
![](https://awesomesauce.in/upload/1685247106_tangelo ice cream branding - Spread.jpg)
Final Logo
![](https://awesomesauce.in/upload/1685247128_tangelo ice cream branding - xzcxcv.jpg)
![](https://awesomesauce.in/upload/1685247137_tangelo ice cream branding (5).jpg)
![](https://awesomesauce.in/upload/1685247149_tangelo ice cream branding (6).jpg)
![](https://awesomesauce.in/upload/1685247159_tangelo ice cream branding (7).jpg)
![](https://awesomesauce.in/upload/1685247165_tangelo ice cream branding (8).jpg)
![](https://awesomesauce.in/upload/1685247172_tangelo ice cream branding (9).jpg)
![](https://awesomesauce.in/upload/1685247183_tangelo ice cream branding (10).jpg)
![](https://awesomesauce.in/upload/1685247206_tangelo ice cream branding (11).jpg)
![](https://awesomesauce.in/upload/1685247207_tangelo ice cream branding (12).jpg)
![](https://awesomesauce.in/upload/1685247206_tangelo ice cream branding (13).jpg)
![](https://awesomesauce.in/upload/1685247235_tangelo ice cream branding (14).jpg)
![](https://awesomesauce.in/upload/1685247231_tangelo ice cream branding - separator.jpg)
![](https://awesomesauce.in/upload/1685247236_tangelo ice cream branding - first.jpg)