Slova Cosmetics | Pitch

Slova cosmetics is a skincare brand with a passion for quality skincare products and with a mission to improve skin health with their products.

Challenge

To channel their Content marketing through Omni-channels and capitalize through awareness among the youth and young generations mothers.

1. Target demographics between 18 – 24; 25 – 40 and 40+ women market 
2. Tier I and Tier II cities
3. Awareness and Lead generation should imbibe within the creative language
4. Provide a fresh and feel-good factor in the creative which resonates with the brand image

Solution:

While keeping the creative more on the pastel shades and lighter colours to root down the emotion of the fresh and revitalizing aura of the brand, the following approach was shared;

1. Product-centric creative;

 focusing on benefits from ingredients used
2. Creative evolution around results achieved using products and how it is hassle-free
3. Breaking Myths and introducing facts
4. Testimonials and Consumer-influencer based campaign