Branding Design,Content Marketing
Rishi, Sanskar, Surbhit
15th July 2017
Kosher is the brainchild of conscious designers who had the dream of taking Indian crafts to the international marketplace by giving the artisans their fair share.
With all the love for design and vibrant from India, we have focused on a modern and simplistic, yet craft-based approach in design s using authentic craft cluster techniques, we are a movement for the craft upliftment and work-hour justice for thousands of artisans working day and night to keep the Indian culture alive.
Kosher was founded with a strong belief that the age-old Indian craft needs to be contemporized to match the vibes of the spontaneously changing fashion aspirations of the consumer.
An Integrated Marketing Communication for Kosher, from logo to branding, print and social media solutions.
1. Keep the brand young and fresh although not diverting from the core offering
2. Suggest an apt copy to support the brand’s vision
3. Should be adaptable on multiple platforms
4. Linguistically clean and breathable
5. Multiple products range to be introduced which will carry their own persona yet in sync with the mother brand
A type-faced abstract pneumonic was created with a subtle compliment of lean font to justify the logo in totality.
The pneumonic was made to feel like a work of an artisan while the typesetting compliments the thickness of lines in the pneumonic while the tag line ‘the expression of purity’; supports the idea of freshness in their product range.
The promotion of their local artisan on the social media platforms supported the brand to have an ‘organic growth’ while showcasing their art roots from the source of creation.